AI Powered Social Media Listening, Analytics And Insights
Maventle is a Social and Digital Media Listening, Analytics and Insights agency. We analyse social and digital media data to provide insights around your brand and industry to drive innovation, deliver brand strategy and compelling communications.
As a strategic partner, we work with the world’s best loved brands and disruptive start-ups to solve business challenges, strategy and growth. From competitive landscape analysis to innovation consulting or brand strategy, we unlock breakthrough insights about your brand, customer, and industry.
What is Social Listening, Analytics and Insights?
Social listening is the process of monitoring and analysing social media data from different channels to get intelligence about your brand health, competitors, target audience and industry, discover potential leads, engage with your audience to see what they are talking about, identify top influencers and potential brand ambassadors in your industry, and content research to see what is and is not working.
Analytics of social media data provides actionable insights for brands to improve marketing strategy.
Are You Listening To Your Customers?
Why Social Listening is Important?
Brand Reputation
Your reputation is everything. Make sure it's protected. In today's social age it is the customers who are determining conversation about a brand, product, or industry. Many brands are learning the best practices for how to manage customer service issues on social media.
By actively using social listening your brand can successfully identify potentially harmful conversation and ameliorate the situation before it has a drastic impact on the reputation of your brand. Additionally, social listening is an extremely valuable tool for developing a brand reputation strategy and engaging customers through social media.
Social Media Strategy
Social media listening will help you avoid blind spots about your brand. It can uncover consumer sentiment, customer feedback, branded and unbranded conversation, social campaign performance measurement and content idea generation.
By using social listening to determine your social media strategy, your company will save both time and money while connecting to your audience.
Competitive and Industry Benchmarking
Social listening tools are great for benchmarking your brands to your competitors. By measuring the volume of conversation about your brand and your competitors, you are able to benchmark your social media performance.
Identify influencers and advocates
Monitoring social conversation about your industry will give you a sense of who the important influencers are. These are important people to connect with. As the term implies, they can have a huge influence on how their followers and fans feel about you—or your competitors.
You will also find people who already love your brand and are saying great things about you on social media. These are natural brand advocates. Reach out to them and look for opportunities to collaborate.
Crisis Management
There are a lot of potential risks you're facing when joining a social community: malicious behaviour, spiteful users, rumours, frustrated clients… It's good to be aware of the potential threats and create a contingency plan.
With social listening and alerts triggered by negative mentions, you can avoid a crisis before it escalates. Sentiment analysis algorithms are based on linguistic expertise and natural language processing, which means that the system can automatically sort statements that are neutral, say nice things about your brand, or do you wrong.
Product Innovation
Monitoring conversations around the industry uncovers a TON of insight about what's working and more importantly - what's not working for your customer.
This information is a gold mine for your product and marketing team. Can you tweak an existing product or add a feature to resolve the problems people are talking about? Maybe what you learn will spur a new product idea.